AAE CHIMNEY
Honest Playbook Services Free Quote Review Text (615) 433-6041
If you're here, it's not by mistake.

Something Happened.
And You Don't Trust Them Anymore.

You're here because something in your gut told you something wasn't right. A quote that felt like robbery. A technician who felt like a salesman. A company that made you feel stupid for asking questions. You're not crazy. And you're not alone.

I'm sick of it too. That's exactly why I built this. You're here because we don't buy ads on Google — because there are things money can't buy. You found this page because someone trusted it enough to share it. Or because you could feel, even through a screen, that something about this is different. It is. Keep reading. By the end, you'll understand why.

What nobody talks about

How Good People Start Overcharging — Without Even Realizing It.

I'm going to tell you something no one in this industry will ever put on their website. Not because it's illegal. Because it's uncomfortable.

Most companies aren't run by evil people. Most technicians aren't villains. But the way the industry works slowly turns good people into people who overcharge without thinking about it.

Let me show you how. And I'm not pointing fingers. I'm including myself.

Be honest with yourself for a second.

You're a technician. Good person. You love your family. You work hard. One day you're at a house in a nice neighborhood. Big house. Two cars. You do the inspection. The real cost of what they need? About $2,000.

That voice in your head says: "This person has money. They'll say yes to anything. Quote $3,000."

You think: it's only an extra $1,000. They won't even notice. I have bills. My mom could use the help. My kid needs shoes.

They say yes without blinking.

Next house: "What about just $300 extra? That's nothing. Actually, I'm a good person — I could've charged $1,000 again but I only took $300."

Then something beautiful happens. You take that extra money and you buy your mom something. Your kid gets a new toy. Your partner sees you handling things. You see the joy on their faces and you feel like a provider. A hero.

Next client? An elderly woman. Lonely. Just wants someone to talk to. You spend an hour with her. Give her a massive discount. Practically do it free. And you feel amazing.

Now you're Robin Hood. You take from the rich. You give to the vulnerable. You take care of your family. You're not a bad person — you're better than most. Right?

And that's the trap. Because now the overcharge isn't wrong anymore. It's justified. The rich guy funded the grandmother. Your family is taken care of. You're doing God's work.

A year later? It's not just rich neighborhoods. You quote everyone what you think they can pay. The actual job is secondary. The real assessment becomes: how much will this person say yes to?

And you never see it happening. Because at every single step, you had a good reason.

That's the gray area. Not mustache-twirling villains. Regular people. One justified compromise at a time. Until the person they've become is unrecognizable from the person they started as.

Now — let me ask you something.

How many of you read that and didn't feel at least a little recognition? Not because you're a chimney tech — but because you've been in that situation in your own life? Where the line between "smart" and "wrong" got blurry. Where you told yourself a story that made it okay.

Nobody wants to crucify me right now, right? Even though I just told you the whole industry does this. Even though I said I was part of it. Why? Because you felt the truth in it. Because you understand how human beings work. Because you've been there.

And that — that understanding — is why you're here. Not to find a chimney company. To find someone who understands.

My story

How I Built an Empire, Lost Everything, and Found the Only Thing That Matters.

Three years in this industry. First year: a technician making small money, learning from the inside how the machine works. And I have one talent — I understand people. How they think. What moves them. What they're afraid of. If you've been reading this far, you've already figured that out.

So I partnered with my boss. And I built something fast. Impossibly fast. 15 people on my team within months — men who crossed oceans and left everything behind because I knew how to paint a vision. Multiple locations. Gas fireplaces. HVAC. Full chimney services. Revenue that would make most people in this industry choke.

I was living a life most people dream about. And I was completely dead inside.

It wasn't guilt — not exactly. I wasn't the one overcharging directly. But I built the machine. I recruited the team. I created the system. And I knew the numbers didn't add up to honest work.

So I pushed back. I said: we tell people the truth. We charge fair prices. We stop selling fear.

And that's when I found out who my partner really was.

· · ·

The partnership collapsed in about two and a half months. And not the way businesses normally fall apart. Things happened that defied logic. Every solution led to a new disaster. Every bridge caught fire before I could cross it. I'm someone who believes everything happens because of something I did. But this was bigger than me. This was God's plan.

Within weeks, I went from the most comfortable life I'd ever known to sleeping on an air mattress in Nashville. Two people stayed loyal. That's it. No company. No clients. No trucks. Nothing.

And here's the strangest part: I knew exactly how to get it all back. Four months of work and I'd be living the same life. I had the skills. I had the playbook.

But I didn't do it.

The man with the strongest ego in the room chose to stay on that air mattress until he understood why. Why did God build my empire and then crumble it? Why did I feel emptier with everything than I do now with nothing?

And then it hit me. With everything I had — I had nothing. Now, with nothing — I have everything. I have purpose. I have a vision. And just thinking about it gives me chills.

I wasn't sent through all of that to build another company. I was sent through it to build something that actually matters.

· · ·

Why did I tell you all of this?

Who buys from a person who just told you, to your face, that he was part of the problem?

You do. Because you felt something while reading this. Because every word of it rang true. Because you know — in your gut — that a person who tells you the ugly truth about himself is the same person who'll tell you the ugly truth about your chimney.

And because you've been on your own version of this journey. We all have. We've all compromised. We've all been broken by people we trusted. We've all, at some point, started to believe that being good doesn't pay. That trust is for fools. That the world is just... like this.

It's not. And I'm going to prove it.

What I refuse to believe

This Isn't a Chimney Company.
This Is a Fight.

Those people who broke your trust? They win when you become like them. When you stop believing in people. When you decide that kindness is a liability and honesty is for suckers. That's their victory.

Don't give it to them.
Not today.

Love is a stronger fuel than fear. Good is a stronger force than evil. And every person reading this — every one of you who has been broken, betrayed, and taught that the world is cruel — you are the proof that it isn't. Because you're still here. Still reading. Still hoping. That hope is the whole point.

We're not fighting against other companies. We're fighting for the idea that good wins. Not by force — by love. By helping each other. By proving, one honest job at a time, that you don't have to become a bad person to build something great.

When this business is on its feet — one free job a month goes to a Nashville family that needs it, nominated by you. That's a promise, not a marketing angle. God wins. Every time. We just need to believe.

Free education

The Honest Home Playbook

Everything the industry doesn't want you to know — explained in plain language so you can make your own decisions. No jargon. No fear. Just truth.

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Chimney Structure
Crowns, masonry, bricks, and when "it's falling apart" is real vs. a sales pitch.

Crown cracks: cosmetic vs. actually dangerous

Hairline cracks in a crown are normal — concrete cracks over time from heat cycling and weather. A company that sees hairline cracks and says "emergency rebuild" is overselling. What actually matters: Is water getting through? Is the crack widening? Are pieces separating? Small cracks get sealed. Major cracks with separation get repaired. Full rebuilds are for crowns that are genuinely failing — crumbling, missing chunks, or letting water pour into the flue. If someone quotes you a full crown rebuild for hairline cracks, get a second opinion.

Spalling bricks: when it's cosmetic vs. structural

Spalling is when the face of a brick flakes off — usually from water getting in and freezing. A few spalling bricks on a chimney is cosmetic. It looks bad but isn't dangerous. It becomes structural when the spalling is deep (losing more than half the brick), when it's affecting many bricks in a concentrated area, or when mortar joints around them are also failing. The upsell pattern: Companies show you 2-3 spalling bricks and quote a full chimney rebuild. The real fix is usually replacing those specific bricks and waterproofing.

Tuckpointing: when you actually need it

Tuckpointing is replacing deteriorated mortar between bricks. It's real maintenance — mortar erodes over decades from weather. When it's necessary: You can push your finger into the mortar and it crumbles, or mortar is recessed more than 1/4 inch, or you see visible gaps. When it's oversold: Surface-level weathering on mortar that's still solid. If someone says your entire chimney needs tuckpointing because of a few rough-looking joints, have someone else look. Most chimneys need selective tuckpointing, not full repointing.

Chimney height: code vs. someone trying to sell you an extension

Code says a chimney must be 3 feet above the roof where it exits and 2 feet taller than anything within 10 feet. If your chimney has worked fine for 20 years and meets code, you don't need an extension. Companies sometimes sell extensions for "draft improvement" when the real draft issue is negative pressure in the house, a dirty flue, or a damper problem — things that cost a fraction of what an extension costs. Extensions are for chimneys that genuinely don't meet code or have documented, measurable draft failures that can't be solved any other way.

Chimney leaning: when to worry and when it's normal

Some older chimneys have a slight lean. If it's been that way for decades and isn't getting worse, it's settlement — not failure. What actually matters: Is it actively moving? Are new cracks appearing at the roofline? Is the gap between chimney and house increasing? If yes — that's structural and needs evaluation. If it's been leaning slightly for 30 years and nothing's changing, it's cosmetic. A company that sees a slight lean and says "emergency tear-down" is overselling.

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Flashing & Leaks
The #1 reason chimneys leak — and how companies use it to overcharge you.

Chimney leak vs. roof leak — how to tell the difference

Water near your chimney inside the house could be the chimney — or it could be the roof. The difference: If water appears during rain and there's staining on the ceiling near the chimney, it's likely flashing or the chimney itself. If water appears only during heavy driving rain from one direction, it might be the roof. A chimney company that says "you need full flashing replacement" without ruling out the roof first is guessing. What we do: Camera inside, visual outside, and we trace the actual water path before quoting anything.

Flashing repair vs. full replacement — the expensive confusion

Flashing is the metal that seals the gap between your chimney and roof. When it fails, water gets in. The upsell: Companies quote full flashing replacement ($1,500-$3,000+) when the actual failure is a sealant joint that costs $200-$400 to fix. Full replacement is for flashing that's corroded through, improperly installed, or missing sections. Sealant repair is for intact flashing with failed joints. Ask to see the damage. If they can't show you corroded metal, you probably need a repair, not a replacement.

Counterflashing myths — the technical upsell

Counterflashing is the upper layer that tucks into the mortar joint. Some companies will say your counterflashing is "not up to code" to justify a full redo. Reality: If the counterflashing isn't leaking, it's working. Older installations that use sealant instead of cut mortar joints can last decades. The question isn't "is it textbook perfect" — it's "is it keeping water out." If yes, leave it alone.

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Caps & Chase Covers
Rust, animals, and the difference between a $50 fix and a $2,000 upsell.

Rust on your chase cover: cosmetic vs. actually failing

Galvanized chase covers rust over time. Surface rust is cosmetic. It becomes a problem when the rust creates holes or the metal is thin enough to flex and pool water. The pattern: Company sees surface rust, quotes $2,000+ stainless replacement. Reality: surface rust can be sealed and the cover can last years longer. Replacement is for covers that are rusted through, warped, or actively leaking. Ask them to show you the holes.

Do you even need a chimney cap?

Yes — but not the $800 custom one they're selling. A chimney cap keeps rain, animals, and debris out of your flue. A basic stainless steel cap does the job. Fancy multi-flue copper caps are aesthetic choices, not safety requirements. If someone tells you that you need a specific premium cap for "safety reasons," ask what specific risk a standard cap doesn't cover. Usually, the answer is: none.

Animal entry: real risk vs. fear-selling

An uncapped chimney can let in raccoons, birds, and squirrels. That's real. But a basic cap with mesh screening solves it. Companies sometimes use animal entry risk to sell full chimney top rebuilds, custom chase covers, or premium caps. If you hear scratching or smell something odd, you probably need: an animal removal, a cleaning, and a standard cap. Not a $3,000 project.

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Liners & Flues
The most expensive upsell in the industry — and when you actually need one.

Stainless steel relining: necessary or the biggest upsell in the industry?

A stainless liner is a real thing that's sometimes genuinely needed — when clay tiles are cracked bad enough to let combustion gases into your home, or when you're switching fuel types (gas to wood, etc.). The upsell: Companies see minor clay tile cracks on camera and quote $3,000-$8,000 relining. Reality: Minor cracks in clay tiles are common and not always dangerous. What matters is: are the cracks allowing gases to escape the flue into the chimney structure? That requires a specific test. If they can't prove gas is escaping, you may not need a reline.

Clay tile cracks: when they're critical and when they're not

Clay tiles expand and contract with heat. Over decades, they crack. Hairline cracks that don't go all the way through are monitoring items, not emergencies. Critical cracks are through-cracks where you can see daylight or material behind the tile, cracks with displacement (tiles shifted), or broken/collapsed sections. A camera inspection shows the difference clearly — which is why we show you the screen and explain what you're looking at.

Gas vs. wood: different liner needs

Gas appliances produce acidic condensation that eats unlined masonry. Wood produces high heat and creosote. They need different liners. If you converted from wood to gas and the chimney was never relined, you may have a slow-motion problem. But "may" isn't "definitely." This is where a camera inspection and honest assessment matters — not a fear-based quote.

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Fireplace System
Firebox cracks, dampers, smoke chambers — what's real damage and what's normal wear.

Cracked firebox panels: unsafe or totally normal?

Refractory panels in prefab fireplaces crack from heat — that's what they do. Hairline cracks and surface crazing are normal. It becomes a concern when cracks go all the way through, pieces are missing or falling out, or you can see the metal firebox behind the panel. A company that says "your firebox is cracking, you need a full replacement" for normal heat stress cracks is overselling. Look for: through-cracks, missing pieces, exposed metal.

Missing or broken damper: safety issue or energy issue?

A damper controls airflow. If it's stuck open, you're losing heated/cooled air up the chimney — that's an energy issue, not a safety emergency. If it's stuck closed and you try to use the fireplace, that's a problem (smoke in the house). Fix options: Repair the existing throat damper (cheapest), or install a top-seal damper that also acts as a rain cap (more expensive but solves two problems). Companies sometimes quote both a new damper AND a new cap when a top-seal damper does both.

Smoke chamber parging: necessary or upsell?

The smoke chamber is the area above your damper that narrows into the flue. Older ones were built with stepped bricks (corbeled). Parging means smoothing them over. Is it ideal? Yes — smooth chambers draft better and are easier to clean. Is it urgent? Almost never. If your fireplace works fine, drafts properly, and you're not having smoke problems, parging is a "nice to have" — not a must. If someone puts it on your quote as a required item, ask what problem it solves.

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Gas Fireplace & Gas Appliances
Pilot lights, gas smells, venting — and the critical line between appliance work and gas line work.

Pilot light won't stay lit: what's actually happening

90% of the time, it's the thermocouple or thermopile. These are cheap parts ($15-$50) that sense heat and tell the gas valve to stay open. They wear out. Replacing them is a straightforward repair. The upsell: "Your gas valve is failing, you need a whole new valve assembly" ($400-$800). Before agreeing to a valve replacement, ask if they tested the thermocouple/thermopile output with a multimeter. If they didn't test, they're guessing.

Gas smell near the fireplace: don't panic, but don't ignore it

A slight gas smell when a unit first lights is often normal (unburned gas at ignition). A persistent smell while operating or when the unit is off is not normal. It could be: a loose appliance connection, a failing valve, or an actual gas line issue. Critical distinction: We diagnose and repair the appliance and its connections. If the gas line itself (the pipe in the wall) is the problem, that's licensed plumber territory. We identify the source and coordinate the right professional. We don't pretend to do everything.

Appliance work vs. gas line work: know the difference

Appliance work (what we do): valves, igniters, thermocouples, burners, fans, controls, remote systems, cleaning, maintenance, safety checks — everything that's part of the fireplace unit itself. Gas line work (licensed plumber): running new gas pipe, modifying gas lines, connecting new gas drops, fixing leaks in the piping that runs through your walls. Some companies blur this line. We don't. Your safety depends on the right person doing the right work.

Vent-free vs. vented fireplaces: the ongoing debate

Vent-free fireplaces burn gas indoors with no chimney. They're legal in Tennessee but controversial. They produce moisture and combustion byproducts inside your home. If you have one: keep it maintained, use it in ventilated rooms, and don't run it as your primary heat source for extended periods. If someone tries to sell you a vent-free unit as "just as safe as vented" — they're leaving out important context.

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Draft & Performance
Smoking fireplaces, cold air coming in, and why the problem usually isn't what they say it is.

Fireplace smokes into the room: common causes that don't cost thousands

A smoking fireplace is annoying but the cause is usually simple: dirty flue (creosote restricting airflow), damper not opening fully, negative pressure in the house (bathroom fans, range hoods, and tight insulation pulling air down the chimney instead of up), or cold flue (prime it by lighting newspaper first to warm the column of air). These fixes cost $0-$300. Companies that jump to "you need a new liner" or "chimney extension" for a smoking problem without checking the basics first are skipping steps to get to the big ticket.

Negative pressure: the invisible draft killer

Modern homes are tight — sealed windows, insulated walls, weather-stripping everywhere. When exhaust fans run (bathroom, kitchen, dryer), they pull air out of the house. The house needs to replace that air from somewhere — and sometimes it pulls it down the chimney. The fix: crack a window near the fireplace when using it, or install a makeup air supply. Cost: free to a few hundred dollars. The upsell: "You need a new chimney liner because of draft issues." If nobody checked for negative pressure first, they skipped the most common cause.

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Water & Moisture
Why chimneys get wet, when waterproofing matters, and the white stain that scares everyone.

Efflorescence: the white stain that isn't as scary as they say

White staining on brick (efflorescence) is mineral deposits left behind as water evaporates. It means water is moving through the masonry — which is worth investigating. But efflorescence itself is not damage. It's a symptom. The question is: where's the water coming from? It could be a missing cap, failed flashing, cracked crown, or just natural absorption during heavy rain. Fix the water source, the efflorescence stops. Companies that treat efflorescence as an emergency are responding to a symptom, not a problem.

Waterproofing: when it actually helps and when it's wasted money

Chimney waterproofing (breathable sealant) can extend masonry life in areas with heavy freeze-thaw cycles — like Nashville. It lets moisture out but not in. When it's worth it: After repairs, on exposed chimneys with no overhang, and on masonry showing early signs of water absorption. When it's wasted: On brand-new masonry, on chimneys with active leaks (fix the leak first), or as a substitute for actual repairs. Waterproofing doesn't fix cracked crowns or failed flashing.

Leak vs. condensation: not all moisture is a chimney problem

Moisture around a gas appliance chimney can be condensation, not a leak. Gas combustion produces water vapor. If the flue is cold or oversized, that vapor condenses inside the chimney. It looks like a leak but the roof and flashing are fine. The test: Does it happen only during or after appliance use? Does it happen on cold days? If yes — it's likely condensation, and the fix might be a properly sized liner, not flashing work.

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Cleaning & Creosote
What creosote actually is, when sweeping matters, and the fire risk nobody explains properly.

Creosote stages: what's normal, what's dangerous, what's an emergency

Stage 1: Light, flaky soot. Normal. Brushes off easily. Clean annually. Stage 2: Shiny, tar-like buildup. Harder to remove. Means incomplete combustion or poor draft. Needs attention. Stage 3: Glazed, hardened, fuel-like coating. This is the one that catches fire. It doesn't brush off — it has to be chemically treated or mechanically removed. If a company says "stage 3 glazed creosote" without showing you on camera, ask to see it. Stage 3 is real but rare in regularly maintained chimneys.

How often do you really need a chimney sweep?

The standard recommendation is annually if you use the fireplace. That's real advice, not an upsell. But "annually" means once a year — not "every 6 months" or "after every 50 fires" like some companies push. If you use your fireplace occasionally (10-20 fires/season), annual is fine. If you burn daily all winter, you might benefit from mid-season inspection. If you haven't burned in 2 years, you still want a sweep before lighting up — animals nest in idle chimneys.

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Inspections & Quotes
How to read a chimney quote, what a real inspection looks like, and the word that should make you suspicious.

Level 1 vs. Level 2 inspection: what you're actually paying for

Level 1: Visual inspection of accessible areas. This is your annual checkup — looking at what's visible. Level 2: Includes camera inspection inside the flue, checking accessible areas in attics and crawl spaces. Required after a house sale, chimney fire, or when changing fuel type. The upsell: Companies sometimes charge Level 2 prices for Level 1 work, or recommend Level 2 "just to be safe" every year. Annual use with no changes = Level 1 is fine.

The word "unsafe" — and why it should make you ask questions

"Unsafe" is the most overused word in chimney sales. It shuts down questions. It creates urgency. It makes you afraid to wait. When it's legitimate: Active gas leaks, structural collapse risk, blocked flue with active use. When it's a sales tool: Hairline cracks labeled "unsafe." Normal wear called "unsafe." Anything that "could" be a problem in some theoretical scenario called "unsafe." If someone calls something unsafe, ask: "Unsafe how? What specifically will happen, and over what timeframe?" A real professional can answer that clearly. A salesperson can't.

Quote inflation patterns: how to spot them

Common patterns: Bundling — wrapping 3 separate items into one line item so you can't compare prices. Fear stacking — listing every possible issue as urgent to create a massive total. Good/better/best where "good" is intentionally inadequate — making you feel like you have to choose the expensive option. Percentage markups on materials — a $50 part billed at $300 "installed." The fix: ask for itemized quotes, ask what's urgent vs. what can wait, and get a second opinion on anything over $2,000.

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Code vs. Reality
"Not up to code" doesn't always mean what they want you to think it means.

Code upgrades vs. functional safety — the expensive gray area

Building codes evolve. A chimney built in 1985 doesn't meet 2024 code — but that doesn't make it unsafe. Most older systems are "grandfathered" — they met the code when installed and function safely. The pattern: "Your chimney isn't up to current code" → large quote to bring everything to current standards. Reality: Code upgrades are typically only required during major modifications, not routine maintenance. "Recommended" upgrades and "required" upgrades are not the same thing. Ask: "Is this required by code for my situation, or is this a recommendation?"

Grandfathered systems: when to update, when to leave alone

If your chimney was built to the code of its era and hasn't been modified, it's grandfathered. It only needs to meet current code if you make substantial changes. "Substantial" has specific definitions that vary by jurisdiction. A company that says your entire chimney "must" be brought up to current code for a routine repair is likely either wrong or overselling. Get the specific code citation in writing.

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How to Make Smart Decisions
Urgent vs. maintenance vs. optional. Repair vs. replace. When to act vs. when to wait.

The three categories: urgent, maintenance, and optional

Urgent: Active gas leak, structural collapse risk, blocked flue with active use, chimney fire evidence. Fix now. Maintenance: Cracked crown, deteriorating mortar, worn flashing, creosote buildup. Plan and budget — these get worse over time but aren't emergencies. Optional: Cosmetic repairs, upgrades beyond code requirement, efficiency improvements. Nice to have. Every item on your quote should be in one of these categories. If a company puts everything in "urgent," that's a red flag.

Repair vs. replace: the honest framework

Repair when: the component is still fundamentally sound, the damage is localized, and repair cost is less than 40-50% of replacement. Replace when: the component has failed (not just aged), repairs would be temporary, or you're spending more on repeated fixes than replacement would cost. Watch for: "It's not worth repairing" on components that clearly can be repaired. Sometimes repair is fine for years. Not everything needs to be new.

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Storm & Weather Damage
What storms actually do to chimneys, what was already there, and insurance realities.

Storm damage vs. pre-existing: the insurance claim reality

After a storm, some companies canvas neighborhoods offering "free storm damage inspections" — then write up everything they find (including years of normal wear) as storm damage. The truth: Storms can displace flashing, knock off caps, crack crowns, and dislodge bricks. What storms don't do: cause creosote buildup, create 20 years of mortar erosion, or crack clay tiles inside the flue. If a post-storm quote includes interior flue work and tuckpointing, those probably aren't storm-related. We document what's genuinely storm-caused vs. what was already there — because your insurance adjuster will figure it out anyway, and dishonest claims hurt everyone.

Insurance claims: what we can and can't promise

We document everything — photos, video, written assessment. What we can do: Give you thorough documentation of storm-related damage. What we can't do: Guarantee your claim gets approved, act as your insurance adjuster, or inflate reports to get a bigger payout. Any company that promises insurance approval is either lying or doesn't understand how insurance works. We give you honest documentation and let the process work.

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HVAC System Reality
Furnace and AC lifespan, efficiency myths, and when "it's time to replace" is real vs. a sales pitch.

Your furnace is 15 years old — does that mean it's dying?

Average furnace lifespan is 15-25 years. But age alone isn't a reason to replace. What matters: Is it heating your home? Are repair costs escalating? Is the heat exchanger cracked (verified, not assumed)? A 20-year-old furnace running strong is better than a brand-new one you didn't need. The sales pitch: "It's old, parts are getting hard to find, better to replace now before winter." Translation: they want to sell a $6,000-$12,000 system. If it's running fine, maintain it. Replace when it actually fails or when repair costs exceed 50% of replacement value.

Efficiency ratings: the guilt-trip upsell

"Your system is only 80% efficient — a new one is 96%!" That 16% difference sounds huge. In real dollars: On an average Nashville gas bill, upgrading from 80% to 96% efficiency saves roughly $150-$300/year. A new high-efficiency system costs $6,000-$12,000. That's a 20-40 year payback period — longer than the new system will last. Efficiency upgrades make sense when you're already replacing. They rarely make financial sense as the primary reason to replace a working system.

Refrigerant myths: R-22 phaseout fear

R-22 (Freon) was phased out of production. Companies use this to push AC replacements: "You can't get R-22 anymore, you need a new system." Reality: Reclaimed R-22 is available and legal. It costs more than it used to, but topping off an R-22 system is still far cheaper than a full system replacement. Replace when the compressor fails, not because of the refrigerant type. If you're told "R-22 is illegal" — that's not accurate. Manufacturing it is banned. Using existing supply isn't.

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HVAC Sales Patterns to Watch For
The $79 tune-up trap, coil cleaning upsells, and how "your system is failing" gets manufactured.

The $79 tune-up: how a cheap service call becomes a $5,000 quote

You see an ad for a $79 HVAC tune-up. A technician comes out, opens panels, takes photos, and then sits down with a concerned look. "I found some issues." Within 30 minutes, you're looking at a $3,000-$5,000 quote for a coil cleaning, capacitor replacement, "safety repairs," and a system that "won't make it through the winter." This is the model. The $79 is a door-opener — the company loses money on it by design. The profit comes from the upsell inside your house. Not every company does this. But enough do that you should know the pattern.

Coil cleaning and duct replacement: necessary vs. manufactured

Evaporator coil cleaning: Sometimes genuinely needed (dirty coils reduce efficiency and can freeze). But a photo of a slightly dusty coil isn't "critical cleaning needed." Ask: is the system actually performing poorly, or does the coil just look like a coil that's been used? Duct replacement: Ducts last 20-30 years. Unless they're crushed, disconnected, or have massive leaks, "your ducts need replacing" is usually an upsell. Duct sealing (fixing leaks) costs a fraction of replacement and solves most airflow issues.

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Airflow & Ducts
Duct cleaning truth, airflow problems, and why your upstairs is always hot.

Duct cleaning: when it helps and when it's a waste of money

The EPA's official position: duct cleaning has never been shown to prevent health problems. That said, it makes sense after construction/renovation (drywall dust in ducts), if there's visible mold growth, or after rodent/pest infestation. It does NOT make sense as annual maintenance, because someone told you dust = health risk, or because a $49 cleaning deal showed up in your mailbox. That $49 deal works the same way as the $79 HVAC tune-up — it's a door opener for upsells.

Airflow problems: the real reasons your system struggles

Common causes of uneven heating/cooling: dirty filter (change it — this is the #1 fix), restricted return air (furniture blocking vents, closed doors), leaky ducts in unconditioned spaces (attic, crawlspace), and original ductwork design that was undersized. Most airflow problems are filter + return air issues that cost $0-$50 to fix. Ductwork redesign or system replacement should be the last resort, not the first recommendation.

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Mold & Air Quality
What's actually dangerous vs. what's being used to scare you into expensive work.

Mold in ducts: real concern vs. remediation upsell

Mold needs moisture and organic material. Metal ducts don't provide organic material — so if there's mold IN your ducts, there's a moisture problem first. Fix the moisture source (usually condensation from poor insulation on ducts), then clean. Companies that find "mold" in ducts and quote $3,000-$8,000 remediation without identifying the moisture source are treating a symptom. The mold will come back if the moisture does. Also: dark dust in ducts isn't always mold. Get it tested before committing to remediation.

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Combustion & Safety
Carbon monoxide, heat exchangers, and the safety issues that ARE real — explained without fear.

Carbon monoxide: the real risk, explained calmly

CO is real, dangerous, and the reason you should have detectors on every level of your home. It comes from incomplete combustion — any gas appliance can produce it. The risk increases with cracked heat exchangers, blocked flues, and poor ventilation. The fear tactic: Some companies weaponize CO risk to sell equipment replacements. "Your system could be producing CO" isn't the same as "your system IS producing CO." Testing is straightforward with the right instrument. If someone claims CO risk, ask them to test with a combustion analyzer and show you the readings.

Cracked heat exchanger: the most expensive scare in HVAC

A cracked heat exchanger can be serious — it's the barrier between combustion gases and your home's air. But it's also the single most overdiagnosed issue in the HVAC industry. Why: A cracked heat exchanger = "you need a new furnace" = $5,000-$12,000 sale. What to do: If someone says your heat exchanger is cracked, ask for photos. Ask them to show you the crack. Ask for a combustion analysis showing elevated CO. If they can't provide visual evidence and test data, get a second opinion before replacing a $8,000 system based on someone's word.

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HVAC Maintenance vs. Replacement
When a $200 part fixes a $10,000 problem, and how to know which is which.

Parts vs. full system: the honest math

Common HVAC repairs and their real cost: Capacitor: $10-$30 part, $150-$250 installed. Contactor: $20-$40 part, $150-$250 installed. Igniter: $20-$50 part, $150-$300 installed. Blower motor: $100-$300 part, $300-$700 installed. A company that says "your system is failing" because of a bad capacitor is like a mechanic saying you need a new car because of a dead battery. Know what parts cost. If a single repair exceeds 50% of replacement value, then consider replacing.

Age vs. condition: what actually determines when to replace

Replace based on condition, not calendar. A well-maintained 18-year-old system can outperform a neglected 10-year-old one. Signs it's genuinely time: compressor failure on an old unit (compressor alone costs nearly as much as a new system), repeated major repairs in a short period, or a verified cracked heat exchanger. Signs it's NOT time: age alone, minor part failures, someone telling you "it won't last another winter" without specific evidence.

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Gas & HVAC Crossover
Where chimney work and HVAC work overlap — and where confusion gets expensive.

Furnace flue vs. chimney: who's responsible for what?

If your furnace vents through a chimney, you have a crossover point. The furnace is HVAC territory. The chimney is chimney territory. The confusion: An HVAC company says "your chimney is the problem." A chimney company says "your furnace is the problem." Neither wants responsibility. What we do: We inspect the chimney and the connection point. If the issue is the furnace, we tell you. If it's the chimney, we fix it. If it's the connection between them, we figure out who should handle it and coordinate. No finger-pointing.

Shared flues: when two appliances vent into one chimney

Older homes sometimes have a water heater and furnace sharing one chimney flue. This can work but creates unique issues — especially if one appliance gets replaced with a high-efficiency unit that no longer vents through the chimney. The risk: The remaining appliance on an oversized flue can have draft problems and condensation issues. If someone replaces your furnace and doesn't address the now-oversized shared flue, that's a detail that got missed. We check for this.

What we do right now

Straight With You About Where We're At.

I'm getting my CSIA certification. Could I skip it? Yes. But that's not how we do this. Here's exactly what we offer today.

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Free Quote Review

Got a big quote? Send it with photos. I'll tell you what it should cost. If it's fair, I'll say so.

Free — Always
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Camera Inspection — $99

HD camera inside your flue. Written report. You watch the screen with me. Details →

Available Now
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Chimney Sweep

Full cleaning. Creosote removal, debris, blockages. No shortcuts.

Available Now
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Dryer Vent Cleaning

Full run. Top cause of house fires. We don't just clean the first 3 feet.

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Gas Fireplace Service

Diagnosis and repair on the appliance. We don't touch gas lines. Details →

Available Now
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HVAC

Same honesty standard. Building this division right. Join early list →

Coming Soon

What We Do — and What We Don't.

We do

Show you everything on camera
Give honest pricing with clear priorities
Tell you when something is fine
Refer to a specialist when needed
Say "I don't know" when we don't know

We don't

Guess — we use cameras
Use fear words to force a decision
Install gas lines (plumber territory)
Promise insurance approval
Pretend we're sure when we're not
The main thing

Got a Quote That Doesn't Feel Right?

Send it to me. I'll review it for free. I know what things cost. I know which jobs are real and which are manufactured.

If the quote is fair — I'll tell you it's fair. Hire them. If it's not, you'll know exactly why.

How it works:

1
Send the quote + photos (phone pics fine)
2
I review it and call you — usually same day
3
I tell you what's real, what's inflated, and what it should cost

Talk to Me

Send your quote, ask a question, or just say what's going on.

I personally read every one of these.

For technicians

Looking for Good People. Not Just Good Workers.

I'm building a small team. Not looking for 30 technicians — looking for people who give a damn.

If you've worked in this industry and felt sick about how customers get treated — let's talk. I can't promise the biggest paycheck. I can promise you'll never have to lie to a homeowner.

Call Me — Let's Talk →

I'm a real person. Not a call center.

Call me. Text me. Send me your quote. I answer everything.

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